Postgraduate Taught

MSc/PgCert International Marketing

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full or part-time study, this programme will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills, which you can use in different contexts and countries. You do not need to have previously studied marketing and if you are already working you can study flexibly around your commitments.

A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… How to respond tactfully in a crisis... These may seem unrelated issues, but they all relate to skills in the armoury of a modern international marketing professional. Exactly how and why these skills are related – and why that is important – is just one part of the insight that you will gain on this employability-focused course.

We also offer a PgCert in International Marketing and thanks to support from the Scottish Government's Upskilling fund we have 25 funded places for applicants wishing to commence a Postgraduate Certificate in January 2022. We are therefore able to offer a number of free places on the PgCert in International Marketing to individuals who are resident in Scotland and hold an undergraduate degree (or equivalent professional experience). Further details can be found under the 'Postgraduate Certificate' header further down this page.

Why QMU?

  • You’ll gain the optimum balance of marketing theoretical and practical knowledge, and transferrable skills, that are equally valued by large global corporations, small businesses and the public sector.
  • You’ll engage in real-life marketing consultancy, enhancing your employability and benefit from a range of guest lecturers and field trips to organisations across Scotland.
  • There is a opportunity to engage in real life marketing consultancy.

Course overview

A global perspective, theoretical and practical knowledge, and transferable business skills – if you have these in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. This MSc International Marketing is suitable both for those who have an undergraduate degree in business, seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills.

By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, and equip you with the practical skills that are essential for developing a career in this field.

During the course, as well as learning a range of key marketing skills, you may have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU. This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action.


You can opt to study for the full MSc, a PgDip or a PgCert. You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award.

Exit awards

MSc (180 credits)/PgDip (120 credits)/PgCert (60 credits)

Teaching, learning and assessment

Teaching comprises a combination of lectures, seminars, tutorials, case studies, field trips and projects, as well as an optional period of industry-based learning, culminating in either a ‘live’ project for a client or a master’s dissertation that are intended to draw together elements of the taught course. The dissertation or project will be facilitated, monitored and assessed by tutors within QMU and, where appropriate, by staff within the organisation in which it is undertaken.

Assessment will take a variety of forms, including essays, reports, exams, group and individual presentations. For those seeking a more thorough theoretical understanding, a dissertation can be undertaken instead of the project.

Teaching hours and attendance

Your specific timetable will depend on whether you are studying full-time, part-time or for an individual module, but teaching will be timetabled as far as possible over two days, allowing scope for continued part-time employment. Most modules involve approximately 30 hours of face-to-face teaching. Lectures will be recorded.

Class sizes

It is anticipated that the cohort size for this course will be approximately 30 students. However, a number of the modules for the degree will be shared with other courses, so class sizes will vary.

Links with industry / professional bodies

QMU and the Queen Margaret Business School maintain strong links with professional bodies associated with marketing, including the  Marketing Society, who support our Student Marketing Society. We have good relationships with potential employers and providers of placement opportunities. Part of the University’s underpinning philosophy involves relating theory to practice, and we strongly encourage students to develop professional contacts throughout the course.


  • International Marketing (20 credits)
  • Markets, Innovation and the International Consumer (20 credits)
  • Marketing and Society (20 credits)
  • Research Methods (20 credits)
  • plus two options/ marketing consultancy project, a business start-up project, or a marketing dissertation (60 credits)

The range of options could include subjects such as marketing communications, digital marketing, strategic management, leadership and other business related subjects.

The modules listed are correct at time of posting (October 2021) but are subject to change. In the event that modules change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students.


Single modules for CPD

Register as an associate student to study single modules in areas of interest. Contact Mike Pretious for more information.


You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations. Previous QMU graduates have gone on to work in marketing agencies, run their own business, work in a not for profit role and work in marketing and communications positions in industry in the UK, Europe and further afield.

Entry requirements

Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions.

International: You will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score less than 6.0.

Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcome.

Application deadline


Fees and transitionary scholarships for postgraduate EU students in 21/22 and 22/23:

As part of our management of the Brexit transition, for many of our courses, including this one, we have introduced an EU transitional scholarship for EU full-time postgraduate students commencing their studies on campus in academic years 2021/22 and 2022/23. This provides a 40% discount on international tuition fees. The scholarship is available to EU students for whom the international fee rate applies and covers the courses marked with a # in the Postgraduate Fees – Full-Time Study section of our Fees page. This transitional scholarship is not applicable to students from the Republic of Ireland, who will continue to be eligible for the home fee rate.

Postgraduate Certificate

Thanks to support from the Scottish Government's Upskilling fund we have 25 funded places for applicants wishing to commence a Postgraduate Certificate in January 2022 (term starts w/c 17th). We are therefore able to offer a number of free places on the PgCert in International Marketing to anyone living in Scotland, aged 25 or over, who holds an undergraduate degree (or equivalent professional experience) and meets at least one of the criteria below:

• unemployed or at risk of redundancy
• self-employed and working within the creative and cultural industries or hospitality, tourism, and events sector
• employed by a Scottish arts, cultural, hospitality, tourism, or events organisation
• employed by a Scottish charity or social enterprise whose work is contributing towards Scotland's recovery from the Covid-19 pandemic

Postgraduate Certificates require you to complete three, 20 credit modules. These modules will either be completed in a single semester (January to April) or over two semesters (Jan to April and Sept to Dec). This will depend on which PgCert you are undertaking and the pattern of module delivery on that course. For further details, please contact the Programme Leader. To be eligible for one of the funded places you must have completed the PgCert by December 2022. Should you wish, after completing your PgCert you would be able to apply to continue with your studies towards a PgDip or MA/MSc qualification. 

To apply for one of the funded places you should submit an application using the 'Apply for this Course' button that you will find in the top right hand corner of this page. As part of your application you will be asked to provide a brief personal statement. Please use this statement to indicate that you would like to be considered for one of the funded places, which of the criteria above you meet, and why you feel that completing the PgCert would be valuable to your career development. If you are currently employed by an organisation, your employer should be willing to support you with the time necessary to attend classes. In this case your employer should act as you referee and they should confirm their support for the necessary time as part of the reference. Applications for funded places must be made by midnight on the 1st of December. If we receive more than 25 applications, funded places will be allocated on the basis of the strength of the personal statement. Should you be unsuccessful in gaining a funded place we may still offer you a place on the programme, should you wish to self fund your studies. 

If you have any questions about the application process, please contact If you have any questions about the course, please contact the Programme Leader, whose contact details are set out under the 'More information and contacts' header on this page.


Please Note: 

The delivery of this course is subject to the terms and conditions set out in our 2022/2023 Entry - Terms and Conditions (Postgraduate).

Course Overview

1 year full-time OR 2-7 years part-time
Start Date
September 2022
January 2023
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding